About That “Wall Street Journal” Article Showing Declining Interest in Civil War

Three years ago, the Wall Street Journal published an article claiming that Civil War battlefields were losing ground as tourist draws. Within days, Civil War social media was filled with posts on how modern “WOKE” education was leading to a loss of interest in American history. While the posts claimed to be based on the Wall Street Journal article, in fact, they referenced a highly derivative article on the far-right website The Federalist.

The Federalist’s derivative article loudly claimed:

Americans are losing interest in the Civil War—or at least they are losing interest in learning about it and visiting historic battle sites. The Wall Street Journal reported recently that the country’s “five major Civil War battlefield parks—Gettysburg, Antietam, Shiloh, Chickamauga/Chattanooga, and Vicksburg—had a combined 3.1 million visitors in 2018, down from about 10.2 million in 1970.” Gettysburg, America’s most famous and hallowed battlefield, drew fewer than a million visitors last year, and just 14 percent of the visitor total in 1970.

I just want to address the article in The Federalist that forms the basis of the hundreds of social media posts I saw. Contrary to the title, it is not really about loss of interest in Civil War battlefields. Nor does it spend much time on the Wall Street Journal article that apparently prompted its writing. A report from the “National Association of Scholars” actually gets a lot more space than the Wall Street Journal article. The National Association of Scholars is a right-wing group that opposes “multiculturalism” and affirmative action. So for all the decrying of the “politicization” in The Federalist article, the source it relies on is a highly political organization.

Out of 15 paragraphs in the OP, only five deal with the Civil War. In fact, the article frets that kids are not learning enough about “Michel de Montaigne, John Wesley, the Duke of Wellington,” three of our finest Civil War generals. Much of the last few paragraphs attack the existence of “affinity housing” and studies programs for members of racial minorities at universities. So the article is not at all about declining interest in Civil War battlefields (the topic of the Wall Street Journal article).

Now let’s look at the stats supporting the Wall Street Journal article. I do not make any claim that the WSJ article is strongly biased, but I do think that it does not necessarily offer us a full view of the situation. The article is correct in saying that Gettysburg visitation was at nearly 7 million in 1970 and is at about a million now. That is a “shocking drop”. But what is lost is that 1970 was a peak year for park visitation. Had we compared today’s vistiation to that in 1959 (870,000 visitors) we would see that park visitation is actually 20% higher now than it was before the educational reforms of the 1960s.

We can also see that visitation was almost 80% higher in 2004 than in 2018. Is that due to changes in the education system, as some seem to think?

Here are the visitation stats from the NPS for Gettysburg. While there is a generally lower trend over the last decade, comparing 2018 to 1970 clearly distorts the way we interpret the data. In fact, I wonder if they were using a different way of counting visitors in 1970 and the years immediately before and after.

Gettysburg NPS VISITATION Stats
1952
755,348
1953
680,815
1954
705,500
1955
719,700
1956
756,300
1957
816,000
1958
734,900
1959
870,800
1960
1,336,000
1961
1,698,200
1962
1,893,300
1963
2,024,000
1964
2,260,800
1965
2,325,500
1966
3,589,100
1967
2,463,200
1968
3,901,000
1969
6,270,100
1970
6,879,400
1971
5,244,600
1972
4,205,735
1973
4,031,700
1974
3,774,900
1975
2,242,700
1976
3,070,200
1977
1,527,900
1978
1,491,560
1979
994,035
1980
1,096,364
1981
1,239,647
1982
1,151,141
1983
1,198,949
1984
1,212,226
1985
1,321,130
1986
1,363,161
1987
1,335,247
1988
1,464,544
1989
1,352,728
1990
1,243,642
1991
1,415,840
1992
1,299,203
1993
1,411,453
1994
1,674,532
1995
1,642,982
1996
1,632,720
1997
1,727,070
1998
1,701,660
1999
1,641,838
2000
1,542,184
2001
1,792,380
2002
1,833,033
2003
1,769,688
2004
1,724,420
2005
1,705,601
2006
1,666,365
2007
1,647,745
2008
1,455,951
2009
1,013,002
2010
1,031,554
2011
1,124,659
2012
1,126,577
2013
1,213,349
2014
1,020,702
2015
1,080,185
2016
1,091,320
2017
1,038,649
2018
949,989
2019
925,117
2020
536,553
2021
687,631

The graph for Chickamauga and Chattanooga park shows attendance extremely steady for decades. No huge drop in visitation.

1954
264,100
1955
255,200
1956
291,500
1957
315,200
1958
306,500
1959
339,600
1960
1,034,300
1961
1,046,400
1962
1,068,000
1963
1,084,600
1964
993,800
1965
1,048,200
1966
1,201,100
1967
1,250,000
1968
1,284,200
1969
1,161,400
1970
1,743,200
1971
674,400
1972
769,168
1973
847,900
1974
933,000
1975
1,189,900
1976
1,094,200
1977
1,061,500
1978
967,911
1979
866,933
1980
1,145,070
1981
755,259
1982
906,018
1983
1,020,953
1984
1,102,303
1985
1,075,504
1986
1,157,127
1987
1,076,260
1988
877,104
1989
851,534
1990
955,084
1991
1,002,285
1992
995,622
1993
1,015,945
1994
1,015,610
1995
1,036,777
1996
974,898
1997
1,008,277
1998
1,019,503
1999
928,124
2000
838,350
2001
749,913
2002
916,738
2003
887,548
2004
914,836
2005
901,384
2006
919,892
2007
991,645
2008
993,535
2009
992,448
2010
991,901
2011
1,036,699
2012
1,032,844
2013
905,984
2014
996,694
2015
1,002,373
2016
1,027,738
2017
994,537
2018
945,962
2019
977,158
2020
678,414
2021
945,390
stats chick.JPG

Again, with Chickamauga we see a weird 1970 spike in attendance. Over the last few years, visitation has been around a million a year. That actually exceeds attendance many years during the “Golden Years” of the Civil War battlefields. But look at how aberrational the 1970s stat is for Chickamauga:

I guess we could ask “Why are people so much more interested in Chickamauga now than in 1971?”

 

At Antietam we see that visitation in 1970 was at 256,000 and it has grown substantially to 366,000 in 2017. That is 42% higher than in 1970. In 1962, the Centennial year for the battle, there were only 176,000 visitors. Were the Maryland schools doing a much better job at history education? Or are other factors at play?

1969
298,600
1970
256,800
1971
345,500
1972
475,674
1973
458,200
1974
476,600
1975
542,800
1976
658,000
1977
524,400
1978
504,402
1979
319,610
1980
352,780
1981
468,078
1982
410,399
1983
433,122
1984
528,369
1985
585,190
1986
706,720
1987
610,674
1988
135,117
1989
147,007
1990
217,249
1991
263,110
1992
243,707
1993
181,909
1994
237,821
1995
215,914
1996
246,082
1997
275,639
1998
275,385
1999
268,897
2000
286,896
2001
303,599
2002
303,209
2003
279,694
2004
237,885
2005
295,309
2006
282,676
2007
337,569
2008
352,548
2009
378,966
2010
393,957
2011
384,987
2012
510,921
2013
370,832
2014
337,079
2015
347,180
2016
351,911
2017
366,508
2018
326,197
2019
287,343
2020
85,884
2021
110,544

Shiloh shows a significant decrease from 1970. There were 616,000 visitors in 1970 compared to 435,000 in 2017. However, if instead of using 1970 as the base year we were to use 1977 (230,000 visitors) we would be asking why there was such a large increase between 1977 and 2017.

1970
616,400
1971
608,900
1972
549,988
1973
552,300
1974
554,800
1975
345,500
1976
373,300
1977
230,600
1978
332,088
1979
318,934
1980
299,615
1981
322,238
1982
260,177
1983
272,092
1984
275,345
1985
264,428
1986
325,958
1987
336,129
1988
361,575
1989
338,946
1990
337,191
1991
400,983
1992
407,986
1993
341,220
1994
363,441
1995
330,432
1996
318,936
1997
345,310
1998
329,067
1999
357,532
2000
261,472
2001
356,787
2002
371,118
2003
391,346
2004
311,149
2005
315,296
2006
335,657
2007
368,742
2008
357,340
2009
404,134
2010
317,046
2011
387,816
2012
587,620
2013
536,206
2014
409,086
2015
356,535
2016
421,862
2017
435,107
2018
376,099
2019
360,989
2020
386,883
2021
371,86

Even if we accept that 1970 is THE year modern battlefield visitation stats should be compared to, we should also look at the distorting impact of the Gettysburg visitation. The article notes that total visitation at the five parks is off from 10 million down to 3 million, a seven million visitor decline. However, six of the seven million lost are accounted for by the Gettysburg decline in visitation! And as I say, the Gettysburg 1970 stat is an outlier and may reflect counting inconsistencies.

You can access all the stats I cited at the NPS stats website.

https://irma.nps.gov/Stats/

Personally, I do think that there are problems with NPS Civil War battlefield visitation. Most parks have held relatively steady for decades while the general population has increased by half. I think that the parks are too much about telling the stories of some peoples’ ancestors and too little about telling the story of America.

Many of you know John Hennessy. He is a historian for the National Park Service who has worked at Manassas and Fredericksburg. He just posted an examination of the statistics that underlay the widely circulated Wall Street Journal article on declining interest in Civil War Battlefields. Here is what he said on facebook:

On the WSJ Piece about Visitation to NPS Battlefield Sites

Since the WSJ published its piece on declining interest in the Civil War last weekend, it’s been making the rounds. I have a few things to say.

Of course the nature and extent of interest in history and the Civil War has changed. There’s no denying that. It’s been changing, upward, downward, and in swirls, since my first day at Manassas in June 1981.

The WSJ chose 1970 as their baseline for comparison. I’m not sure why, or even from whence their statistics come. I do know this: however it was that the NPS counted visitors in 1970 is different than it is today. The NPS had no systematic way of counting visitors prior to the mid-1980s, and even today, various parks count visitors in different ways.

And even those methods, with their (to me) mysterious algorithms, change fairly frequently. By way of example, at Fredericksburg and Spotsylvania NMP, in 2010, the statistics gurus changed the algorithm for counting “recreation visits” to the park, and our numbers rose from 460,000 to more than 900,000. I can assure you that our visitation did not nearly double–just our way of counting it did. I don’t know if the old figure or the new figure is more accurate (I suspect the latter), but it all points out the danger of using government statistics.

The WSJ article claims that visitation at Gettysburg is today 14% of what it was in 1970. I suspect most of that change is in fact a reflection of how visitors have been counted. But I think the gist of the WSJ article is to suggest a more recent dive in interest.

So let’s look at that–some real numbers, going back to 1995–a time when interest in the Civil War was high in the wake of Glory, Ken Burns, and the Gettysburg movie. The surest and most consistent way to count visitors for comparative purposes is to count those who come in the doors of various visitor facilities. If you come into the space, we count you. It’s almost a religion in most NPS areas. No algorithms involved. Just a person with a clicker. Not perfect, but consistent and timeless.

Here are the numbers for various parks, counting visitors into their visitor centers and other contact stations (at FRSP we count visitors at two visitor centers and three historic structures).

Park 1995 2018 Trend

Gettysburg 1,147,305 1,130,595 FLAT
Antietam , 158,330 227,808 UP
FRSP 136,258 165,828 UP
Appomattox 106,140 66,413 DOWN
Chick-Chatt 162,344 92,299 DOWN

I don’t have numbers from 1995 for Manassas, but I can assure you that the 131,831 coming into their buildings last year was a great deal more than the numbers that arrived in the 1990s. [I am waiting on numbers from Vicksburg and Shiloh).

The visitation at all these parks has eroded in the last few years, but the drop is well within the normal fluctuations we have seen since the NPS started publishing park-level stats in 1992. And the 25-year trend is, generally, about flat, with a bump upward in the late 90s.

This is not to say that visitation isn’t changing and won’t change more. It is. And we who work at these sites feel it. But I thought it might be helpful to put some hard data out there so you can draw your own conclusions.

One personal observation: While the level of interest in the war will continue to evolve, and perhaps downward, there is no question in my mind that we have far more people USING the parks today than we have ever had. I suspect that’s true at Gettysburg too.

Yesterday John Hennessy posted again on facebook about this subject. Here is what he wrote:

Statistics and a thought on Park Visitor Centers

Thanks to Patrick Young for pointing out the long-term graphs of visitation on the NPS site (right under my nose). Here is the data for Fredericksburg and Spotsylvania NMP. It has some validity for tracking trends year-to-year, but it also clearly shows breaks in the trends where the NPS changed its method of counting. In 2009, according to this graph, our visitation virtually doubled. As the keeper of the park’s statistics, I can tell you that’s not what happened. Rather, they changed the algorithm used to calculate “Recreational Visits.” This number is determined by a recipe of ttraffic counters, in-building visits, attendance at programs, etc. If a traffic counter is moved, dropped, or added, the numbers will change….

Conversely, I think we can say safely that the park’s visitation did not drop from nearly 1,000,000 to less than 250,000 in 1982-1983. Yet these are the numbers the WSJ used to make their case.
In the present, I am struck too by the comparative numbers at FRSP and Gettysburg. In 2018, the two parks have virtually identical statistics for “Recreational Visits.” That, clearly, is not reality.
If you want to judge visitation, look at building visits. They work over the longer term, and they work when comparing parks.
One last thought that we as a profession have not reckoned with:
I suspect that a lower percentage of our visitors actually enter our visitor centers these days. Used to be, the VCs were the only place to get a map or get oriented. Today, the options for self-orientation are endless and easily accessible. Over time, this will have important implications for how visitor centers in NPS sites function. Nobody is thinking about this yet, but it’s coming…..

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Author: Patrick Young

1 thought on “About That “Wall Street Journal” Article Showing Declining Interest in Civil War

  1. In 1970 the US highway was diverted to go around the park, up until then the Park’s canopy covered roads were damaged as both trees and the roadways were damaged. The visitor center was no longer on the entry road

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